Question- What is the purpose of music promo video?
Answers
- advertisement
- draws attention to the music/song
- illustrates the song
- appeals to visual audience (i.e. people who prefer to watch things)
- expresses an individual's emotions
- tells a story
- markets an image (i.e. focuses on the image to get popular and publicity
- promotes the artist/single/album
- persuades audience to buy CD or download the song
- raises the audience awareness
- gives an artistic statement
- to advertise other products
Question- How might we measure the success criteria of a music promo video?
Answers
- word of mouth
- number of hits on youtube
- newspaper articles/TV reports
- how many times shown on TV
- amount publicity
- downloads
- Chart position
- CD sales
- last word
Tuesday 28 September 2010
Friday 24 September 2010
"Shut up and drive" Mise en scene
Am analysing the "Shut up and drive" video and my main focus is on the mise en scene of the video. I have taken a few important screen shots from the video where am going to be talking about on this post.
This first picture is showing a leopard skin heel coming out of a Ferrari f430. To me the start of the video is misleading because normally in those circumstances we would expect a dominate male figure to pull out of a Ferrari as it’s more of a male’s toy. However we see a heel pull out which indicates to me it’s a sex, feisty and powerful women because she has money to be having a Ferrari.
The next picture demonstrates a women mechanic which again is misleading to us because it’s rare to find women mechanic. Therefore this shows that the video is going for something different as two major aspects has been spotted in the start of the video as misleading.
This picture is the establishing shot of where the actual video is set in. In the picture we can see that the video is set in a garage that is fall of women mechanics and famous junk cars. However the crucial part of the picture is Rihanna who’s in the middle of shot posing, which demonstrates another sexy appeal.
This fourth picture is showing that Rihanna is different to the other girls in the video because she wants the main attention on her. Therefore that’s why she is looking glamorous whilst the other girls have the mechanic clothing as she needs to stand out from everything else around her.
This picture shows that Rihanna isn’t afraid to get down and dirty by working with the cars. Again she does the sexy poses when she’s working which demonstrates a sex masculine look to the audience. Also Rihanna has always been portrayed as a good girl on her previous videos therefore those shots link to her album of “Good girl gone bad”, as the title of the album has elements shown in the video “Shut up and drive”.
This picture shows Rihanna and the mechanic girls’ changing their whole look as the setting of the video is also changed. Again she’s different to the rest of the girls as she wears the sexy masculine look this time instead of acting the sexy masculine look, whereas the girls with her change their look to girlie type. Once more Rihanna wants to be singled out from the rest of the video by having that particular look.
This last screen shot is the last change in the video. The screen shot is showing Rihanna’s new look as she has gone for a school girl look. However with the costume she is wearing it still has a hint out to the audience that she isn’t the innocent girl we all first thought. Again this can be related to the title of her new album “Good girl gone bad”.
This first picture is showing a leopard skin heel coming out of a Ferrari f430. To me the start of the video is misleading because normally in those circumstances we would expect a dominate male figure to pull out of a Ferrari as it’s more of a male’s toy. However we see a heel pull out which indicates to me it’s a sex, feisty and powerful women because she has money to be having a Ferrari.
The next picture demonstrates a women mechanic which again is misleading to us because it’s rare to find women mechanic. Therefore this shows that the video is going for something different as two major aspects has been spotted in the start of the video as misleading.
This picture is the establishing shot of where the actual video is set in. In the picture we can see that the video is set in a garage that is fall of women mechanics and famous junk cars. However the crucial part of the picture is Rihanna who’s in the middle of shot posing, which demonstrates another sexy appeal.
This fourth picture is showing that Rihanna is different to the other girls in the video because she wants the main attention on her. Therefore that’s why she is looking glamorous whilst the other girls have the mechanic clothing as she needs to stand out from everything else around her. 
This picture shows that Rihanna isn’t afraid to get down and dirty by working with the cars. Again she does the sexy poses when she’s working which demonstrates a sex masculine look to the audience. Also Rihanna has always been portrayed as a good girl on her previous videos therefore those shots link to her album of “Good girl gone bad”, as the title of the album has elements shown in the video “Shut up and drive”.
This picture shows Rihanna and the mechanic girls’ changing their whole look as the setting of the video is also changed. Again she’s different to the rest of the girls as she wears the sexy masculine look this time instead of acting the sexy masculine look, whereas the girls with her change their look to girlie type. Once more Rihanna wants to be singled out from the rest of the video by having that particular look.
This last screen shot is the last change in the video. The screen shot is showing Rihanna’s new look as she has gone for a school girl look. However with the costume she is wearing it still has a hint out to the audience that she isn’t the innocent girl we all first thought. Again this can be related to the title of her new album “Good girl gone bad”.
Monday 20 September 2010
Background Information on "Shut up and drive"
“Shut up and drive” was a song that was written by Carl Sturken and Evan Rogers for the R&B singer Rihanna. The song was very successful as it reached number 1 on the Billboard dance charts, and it also received platinum. The song was released as a second single from her album in June 2007.
The music video was directed by Anthony Mandler and choreographed by Tina Landon. The video was set in a garage where a host of European cars were featured. The video opens with Rihanna driving a Ferrari F430 into a garage and other cars such as 1969 Ford Mustang and Skoda Rapid were included in the video.
The music video was directed by Anthony Mandler and choreographed by Tina Landon. The video was set in a garage where a host of European cars were featured. The video opens with Rihanna driving a Ferrari F430 into a garage and other cars such as 1969 Ford Mustang and Skoda Rapid were included in the video.
Friday 17 September 2010
Friday 10 September 2010
The Start
Welcome to my new music blog. Today I have started my new piece of coursework and I have been researching the different types of genre that my group maybe considering. Hip Hop, R n B and Grime are the main genres that I will be focusing on. I have also learnt today that our music can't be copy righted and that the video must be at least 4 minutes long. Websites such as unsigned.com, musicmediatracks.com and freeplaymusic.com are where we are looking to extract our music from. However we do have another suggestion where we as group make our own songs. This because we feel that it will be more effective and rewarding as a lot of work would have to be put it.
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