Music Promo Video: Purpose and Success Criteria

Question- What is the purpose of music promo video?

Answers
- advertisement
- draws attention to the music/song
- illustrates the song
- appeals to visual audience (i.e. people who prefer to watch things)
- expresses an individual's emotions
- tells a story
- markets an image (i.e. focuses on the image to get popular and publicity
- promotes the artist/single/album
- persuades audience to buy CD or download the song
- raises the audience awareness
- gives an artistic statement
- to advertise other products

Question- How might we measure the success criteria of a music promo video?

Answers
- word of mouth
- number of hits on youtube
- newspaper articles/TV reports
- how many times shown on TV
- amount publicity
- downloads
- Chart position
- CD sales
- last word