J2M Treatment

Name of track: Crush on you
Name of artist: Khandi Floss
Name of students in group: Meghan Adjei, Jason Adorsu, Joao Rodrigues

Initial research and target audience
To research into music videos, we watched channel 4’s 100 greatest music videos to help us get an idea of how other artists have made their videos in recent years. When watching the program we realised that most of the videos are from the 1960s to the present date, as a result we managed to see how music videos have grown in recent years due to technology. One of the most modern videos that we enjoy is “Outkast – hey ya”, this video in particular made excellent use of new technology as it took the image of the leader singer “Outkast” and multiplied it in many different ways to create an entire band.

To find our target audience we are going to create a survey on a website called “Survey Monkey” and from there we will send the questionnaires to our friends on social networking sites, such as Facebook and MSN. This way we will be able to ask them questions that will enable us to find our target audience as we have various friends in different cultures, sex and age.

Outline Ideas
Our ideas are very different towards others because we are actually doing the band a favour by creating an affective video that they can use as their official music video. This is because they are an upcoming band that is waiting for their first opportunity. Therefore we spent a lot of time planning and with the plans we managed to come up with a lot of scenes for the music video, as we want to tell a story. For example;

Scene 1
· Outside the school, girls are sitting outside talking. Guys walk past main girl gets distracted (watching main guy). [song starts] [girl walk up to the camera and them break into dance routine]
· Main guy walks toward the school, girl walks behind him singing (I see you on the way to school part)
· Main guy is going into his locker; girl tries to approach him but is interrupted by the boy’s friend. Girl is upset and walks away (is time I let you know part)

Scene 2
· Rapper (one of the friends of the girl) walks down the road to school while singing the rap (same place girls do the walk)
· In the dance studio, girls are rehearsing for their show main girl is not focused; they sit on the floor next to her to comfort her.

Scene 3
· In the classroom, main girl is seated behind main guy. She starts to day dream about him.
· Central park, we see the two main people hanging out (being very loved up and romantic)
· Go back to the school scene and we see the rapper in a classroom with the students as she does her rap.
· Go back to the central London part. We see the dance routine again.

Scene 4
· We see the other girl and see flashes of the guys.
· Go back to the stage scene again (slow motion)
· We see the girls turn and walk away, we see clips of everything that has already happened in the music video so far then back to the girls again

Scene 5
· The school bell rings and then the girls are walking out of school, main guy runs up to the main girl and asked her out
· She says yes and then her walks off. Girls look at each other then laugh
· Fade out then back in again. See the girl on her bed with the lyrics of the song, she turns around and smiles.

Research into Artist(s)
To research into our artist we went onto their MySpace page (a social networking site). We were able to get a feel of what type of style they use in their band. Not only this, but we were able to see the kinds of people who enjoyed listening to their music which also gave us a good idea of who are target audience will be. We have also been able to talk to the members in the group and they have been able to give us a lot of commentary regarding the group and the sort of image that they had in mind when they first made the group and the sort of message they feel the video should communicate.

What resources will you need?
There are many resources that we going to need for this music video and with the resources there going to be much more needed due to how big the music video assignment is. So we will be considering things like actors, props and settings. The first resource is actors as we need people that are confident enough to act out in front of the camera. Therefore we are looking to have at least 4 main people because the band consists of 3 people and we need a boy to be the person who Michelle has a crush on. Alongside actors we also need different types of mise en scene since that rewards more marks in our music video. As a result we are looking to shot in 3 different settings i.e. Up London, School and Home. Those places will allow the music video to flow well as a story is being told in the video. Lastly props are the last resources that we need and customs are the only props that are significant to us at the moment. So the customs have to be well chosen as the band has a different trend/swagger, so everyone has to look the part and similar.