Magazine Advert

Here is our completed Magazine Advert;

Creating our Magazine Advert

We wanted to make our magazine advert as professional as possible. Therefore we decided to use Photoshop again due to the features it offers and the fact that it's easy to use. Meghan took charge over both the digipak and the advert as she has the software. Also her mum is a professional editor therefore me and Jason felt that it would be better to leave it with the expert.

Here are the steps from Meghan demonstrating how the advert was created;

1. Firstly i created a graident of the two main colours used in the mking of the ablum and made it the base for the advert.



2. I then took one of the pictures of the girls and then I had to clean the background out. this gives the effect of the grils standing in the advertisment. i used photoshop magic erasser to clean around the imagine and then i dropped it on to the advert.



3. I then copied the front cover of the digipack and put a bored around it to make it look like the digipack.



4. I then added the name ofthe gruop on the top of the advert and addedtghe tewxt information, stating when it was going to be released, when that is was named the album of the month and also the different types of digipacks that it came in. i also added that the album could be bought HVM and ilso itunes, making it more accessable to all tyes of people.

Example of a Magazine

After researching for how magazine adverts look like I also researched 1 particular magazine that involves the R&B genre. Vibe is probably the most popular and successful magazine for R&B. Here’s some background information on the Vibe Magazine (http://en.wikipedia.org/wiki/Vibe_magazine);

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.

The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.

Vibe Magazine was known for the creative direction of their covers. R&B singer Mary J. Blige repeatedly made the cover of Vibe, with countless articles following her career. Trio TLC were photographed for the cover in firefighters' gear, referencing the fact that member Left Eye burned down the house of then-boyfriend and NFL star Andre Rison. The first non-photograph cover of Vibe was an illustration of late singer Aaliyah by well known artist/illustrator Alvaro; this was Aaliyah's very first appearance on the cover as well. Other famous cover subjects are Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson (whom Quincy Jones' daughter Kidada had dressed in hip-hop clothing, reportedly for the first and only time in the entertainer's career), Ciara, who also appeared on the cover numerous times and rap legend Tupac Shakur's famous cover story in which he reveals important details about his non-fatal 1994 NYC shooting (two years before his death in Las Vegas, Nevada).

Magazine Advert

Along with a digipak we also have to create a magazine advert/ poster. This is because magazine adverts are designed to attract people so that they purchase the product being advertised. So what magazine advert/poster does is give information. However the information needs to be short and to the point because it needs to sell the product. Posters are normally featured at bus stops, on buses themselves, on billboard and in magazines and papers. Big music artists always create posters so that the public recognise their music. Here are some examples of posters used by music artists/labels in order to advertise a song, album or artist;

XXL Magazine

Vibe Magazine

Completed Digipak

We've finished our digipak. We decided to use Photoshop to create the digipak because it was the only software that allowed us to use the digipak template and the pictures we took for the digipak. We used a variety of pictures in the digipak e.g. we had group pictures and individual pictures. This is so that the digipak is realistic to an R&B album. In the actually digipak there was a lot of colourful and vibrant colours used because again it represents how bubble and fun the band (Khandi Floss) is.

Here is the template for the "Khandi Floss- Crush on" digipak;

Starting our digipak

Researching the digipak gave us an idea how to start and make a digipak. Therefore we arranged a day where everyone could be available because it was important to have all 3 girls as it’s their album. We gave the girls an indication to what dress code the girls should have because organisation is key to a digipak. Looking at Destiny’s Child albums they have the same look and theme as they didn’t want to confuse the audience with disorganisation. Once we had the girls, we started by taking pictures of the girls round the school because that’s what we are using for the digipak. We used 4 different locations round the school to take the pictures. The locations were;
• Lockers
• Playground
• Drama class
• Sixth form block

In each of those locations Meghan who was our photographer took about 3 pictures from each place. Here are 4 of my favourite pictures from the different locations;

1. Locker Room

2. Sixth Form Block

3. Playground

4. Drama Room

Barcode

I created a barcode for the Digipak. I felt that if we researched and used any barcode on google images (for example) then it wouldn’t be original therefore I wanted to be creative and do our own. The barcode was created on Windows Paint. I got a small template from online and then edited it myself. The barcode will be going on the back of the Digipak at the bottom as every single/album has one. Here’s the barcode;

Examples of digipak

One example of a digipak is Michael Jackson’s This Is It album;

That album is a digipak because it contains 2 discs and the ablum actually has gatefold (book-style), which means it closes like a book. I believe that the This Is It album is the best example because it's probably one of the most successful album ever. The album was the twelfth best selling album of 2009 in the United States and the third best selling album of 2009 based on worldwide sales.

Another example of a digipak is Kanye West album Heartless;

What is a digipak?

Digipak is an original style of compact disc or DVD packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVD Digipak) is used as a premium package for DVDs and DVD sets.

Here is a blank Digipak that shows how a Digipak looks;

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Moving on

We are so excited that we have finished now we are looking to hand out the music video, so that we can get feedback from the audience as we want to improve the video. Since a high grade is what we crucially need. However what we are now going to concentrate is on creating our digpak for the single so that it looks realistic as possible. Therefore in the next upcoming days we are going to be planning and researching what we want in our digpak so that it's very effective. Lastly we are also going to be looking at creating our on advertisement because that is also apart of the grading criteria. In the next few days I will be posting our progess and our plans on the next tasks that we are doing.

Khandi Floss- Crush on you (Music Video)

Here is our official music video that we have finally completed. Now we are looking to upload it on facebook and give it out to audience so that we get a feedback. This is important because it will go towards our evaluation therefore we need people's opinion.

Audience Theory