Monday 21 February 2011

Example of a Magazine

After researching for how magazine adverts look like I also researched 1 particular magazine that involves the R&B genre. Vibe is probably the most popular and successful magazine for R&B. Here’s some background information on the Vibe Magazine (http://en.wikipedia.org/wiki/Vibe_magazine);

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.

The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.

Vibe Magazine was known for the creative direction of their covers. R&B singer Mary J. Blige repeatedly made the cover of Vibe, with countless articles following her career. Trio TLC were photographed for the cover in firefighters' gear, referencing the fact that member Left Eye burned down the house of then-boyfriend and NFL star Andre Rison. The first non-photograph cover of Vibe was an illustration of late singer Aaliyah by well known artist/illustrator Alvaro; this was Aaliyah's very first appearance on the cover as well. Other famous cover subjects are Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson (whom Quincy Jones' daughter Kidada had dressed in hip-hop clothing, reportedly for the first and only time in the entertainer's career), Ciara, who also appeared on the cover numerous times and rap legend Tupac Shakur's famous cover story in which he reveals important details about his non-fatal 1994 NYC shooting (two years before his death in Las Vegas, Nevada).


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