Evaluation- 2. How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

The main product for this coursework is the music video. But to accompany a music video there needs to be an advert so that it promotes the single or album. Therefore we had to create a DVD Digipack and Magazine cover (ancillary products). Whilst creating both the DVD Digipack and Magazine cover (ancillary products) we had to make it effective, fun, glamorous and lively so that it persuades our audience and at the same time follows our music video theme. On top of that we wanted the ancillary products to look professional as possible, as we idolise Destiny’s Childs look and ancillary products.

Firstly with the Digipak we had to start with the background therefore we needed effective colours in the background. We felt that using colours was important in our Digipak because it drags people’s attention therefore we used two different colours. We used a light peach orange that faded into a dark misty blue. Those colours for us are very successful as they complement each other. Furthermore both colours are rich and sophisticated as wanted to show that in our ancillary products. Rather than using the same boring bright colours that teenagers normally go for i.e. pink, green, red, purple and etc.

Now with the pictures we wanted to give everyone their own page with their own picture and name. This is because we wanted people to know every single band member so that everyone is familiar with them. However with the front and back cover we wanted to show a picture with all three girls together. This is because they are the artists therefore people must acknowledge this by looking at the front and back cover. We felt by sharing out each section equally is useful because we want the public to know that they are a band and there isn’t anyone less important than each other. Looking carefully at the pictures we have each individual doing their own sexy pose. The poses in each picture is important because it’s basically a written form description showing the sexiness and liveliness of the girls.

Lastly with the Digipak we used special affects so that it boosts the appearance of the Digipak. Also using special effects demonstrates more important skills which can give us more marks for our coursework. For example there was a lot of shadowing and fading used in the Digipak i.e. the back cover the picture is fading. Furthermore in each individual picture of each girl the shading of the pictures are much darker, this is so that it contrasts with the background.

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The second ancillary text is our Magazine Advert. Magazine Adverts work differently to a Digipak because the advert is actually promoting and advertising the Digipak or single. So we felt that our Magazine Advert should be simple because simple work better with responses, as a result we didn’t want to over-do our Magazine Advert. However we still kept our advert relatively the same as our Digipak and we also kept the theme and messages the sameas our video as we need to reflect the video.

So when creating the advert we started with the background. With the background we kept the colours the same as our Digipak because the navy “blue” and peach “orange” complimented each other well therefore we wanted to continue the contrast. Also by keeping the colours the same shows that the advert and Digipak are together as a result people would recognise exactly what album we are advertising. Secondly with the pictures we only used one different picture on our advert. This is because again we didn’t want to over-do the advert, in addition professional advertising normally use different pictures to their Digipaks as they want to show creativity. Therefore we used the picture where the girls are standing in height order on top of a bench. That picture is significant to our music video because it’s very sexy and glamorous, as it shows a close up of the girl’s faces and their body. Another reason to using that particular picture is that the bright colours in the customs are appealing consequently it will draw people’s attention to read the advert.

Along with the picture we also added in a picture of our front cover from the Digipak. This is so that people know what we are advertising and know how the front of our album looks like. The last important aspect to our advert is the information. Including information is problem the highest priority this is because people need to be informed about the Digipak. Therefore we showed where the album/Digipak would be available i.e. HMV & iTunes, when the Digipak would come out and where to get more information i.e. the Khandi Floss website. Those are the typical information that a Magazine Advert would have in order for customers to be informed.

Overall with both the ancillary products they are different in the way they function. For example the Digipak is effective and created so that it reflects and gives the same impression as our video. Whereas the advert it is created so that it attracts people to buy the Digipak, but the advert there is only has a few points that can reflect the music video.

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