Evaluation- 3. What have you learned from your audience feedback?

To get our audience feedback we used 3 different methods so that it strengths our evaluation. The three methods were;

1. Facebook

2. Filmed Comments

3. Wordle

Those 3 ways allowed us to reach a wide range of audience. For instance our video and Wordle used people from school, whereas Facebook used everyone as anybody was opened to comment the video. Therefore I wouldn’t necessarily know who would be commenting my video. Firstly with Wordle we got people to describe our video in one word and then displayed all those words in Wordle. We used this method because it’s a modern and effective way of presenting information. Furthermore Wordle is useful because it chooses the words that seem more important and makes them bigger than the rest. It also makes the words that have been used more than once bigger. Therefore people are able to spot the key words due to the size. Here are 2 Wordles demonstrating the good and bad comments that people thought of our music video;

Good Comments

Bad Comments

Looking at both of the Wordles I can see that our music video had a mix reaction. Consequently from people’s reactions I believe that our music video does need improving as some comments are honest i.e. “more seriousness, needs improving, good story, great”. However personally I believe that there are some parts in the music video that is very good and other parts where it’s amateur and long. On whole using the Wordle was beneficial because by people using one word to describe our video allows us rethink and revaluate our thoughts on the video, as the words being used are not describing specific parts of the video.

Facebook is the second way that we got feedback. So we uploaded our video on Facebook because that allows us to get a wide range of audience as there's a variety of age and ethnicity on Facebook. Whereas the Wordle was based in school therefore the audience would be almost in the same age category. I think age and ethnicity has an impact in our feedback as different age and ethnicity groups think and listen to things differently. Therefore using Facebook anybody could comment and watch the video. With the Facebook comments it helps because it adds more feedback, which then becomes useful for us. I also felt that using Facebook increases our skills because we are using different types of media to promote our product. Here is a screen grab of Meghan uploading the video on Facebook;

This picture demonstrates how the video is presented and laid out on Facebook. This is important because the lay out has to be effective so that people are able to spot the application. Furthermore in the picture it shows how many people have so far commented in our video, which is important because we are relying on people’s comments. From the comments I managed to divide the criticism and good comments into separate pictures. I believe that it was important to do that because it’s clearer and it’s easier to take in the information. For example here is a picture of some of the good comments people said; Here is another picture demonstrating the criticism that people thought about our video;

The last way that we got our feedback was by filming people’s opinions. Filming was another effective way to show audience feedback. So what we did was we filmed about 7 people who have watched our music video. With the 7 people we gave them each 5 of the same questions, those questions were;

What do you think about the music video

What do you like about the music video

What do you dislike about the music video

What would you change in the music video

Would you buy or recommend the single

Here is the audience feedback video;